SkyPoint
SkyPoint
Art Direction & Branding
Art Direction & Branding
2023
2023
Atop one of the Gold Coast’s most iconic buildings, SkyPoint required a brand refresh that encapsulated the vibrant and relaxed nature of the GC whilst shifting the venue into a modern category.
An elevated logotype takes the brand to new heights and encapsulates a system and assets that enable the brand to expand independently, ensuring the work remains relevant, adaptable and capable of evolving with future needs.
Atop one of the Gold Coast’s most iconic buildings, SkyPoint required a brand refresh that encapsulated the vibrant and relaxed nature of the GC whilst shifting the venue into a modern category.
An elevated logotype takes the brand to new heights and encapsulates a system and assets that enable the brand to expand independently, ensuring the work remains relevant, adaptable and capable of evolving with future needs.
The brand rollout replaced all existing print assets across the Observation Deck, Climb and Events sectors, from external building signage through to food and beverage assets. Digital platforms were also updated with the rejuvenated look and feel.
The brand rollout replaced all existing print assets across the Observation Deck, Climb and Events sectors, from external building signage through to food and beverage assets. Digital platforms were also updated with the rejuvenated look and feel.
